Professional Styling Tools




Featured in

What people are saying?

Best Seller

30° angled plates

Ergonomically designed plates that tilt by 30°, the hur.iron slant allows you to get closer to the root, straighten with added volume and create the perfect beachy wave with ease.

Curling with a straightener just got easier!



    Order before 2pm Mon-Thurs to get your tomorrow (UK mainland only).*


    We offer a 30 day return policy and money back guarantee*.


    Product must be purchased from and registered within 14 days of purchase. Warranty periods differ by product*.


    Exterior Variable Temperature Control

    5 levels of heat to confidently style all hair types. Bespoke your styling experience by selecting a heat best suited to your hair type, texture, condition and style. Confidently style all hair types with prescriptive styling.


    Ionic Conditioning Technology

    All emit negative ions that work to neutralise the positive charge of the hair and eliminate frizz. The negative ions give a healthy conditioning boost to the hair and deliver moisturising benefits to the hair cuticle. The result is a smooth, sleek, high shine, anti-static finish.


    Mineral-Infused Ceramic Plates

    All hur.irons feature floating, ceramic plates. HeatProtect™ Technology inside the plates ensures an even distribution of heat across the plate so you can style in one pass and avoid overprocessing the hair with heat.



We've won an award or two!

Suitable for all hair types, our high performance styling tools get proven, long-lasting results without compromising the hair's health.

Marie Claire Hair Awards | Best New Hair Tool Brand Winner.


Shop by hair type

Proudly partnered

Your purchase with hur. supports our partner Paperworks offer training and support to young adults with learning difficulties, autism and physical and mental health-related challenges. Our Trainees at Paperworks gain the skills to work in any vocational area, building both basic and more specific skills within the workplace.



When, and why, was hur launched?

Hur styling tools were brought to market in March 2021 when salons reopened after covid. Female founded, we felt like bigger brands had lost touch with the new age, current generation stylist.

Like no other haircare brand, hur is partnered with a local social enterprise whereby we offer work opportunity to young adults with learning difficulties, autism and complex needs.

We wanted to bring a great quality product and brand back to the market that represented real people, a brand that took greater responsibility for the way in which we do business. We're making much needed ethical, environmental and sustainable change within the haircare industry.

Do suit all hair types?

Hur hair styling tools are suitable for all hair types thanks to the variable temperature control. Bespoke your styling experience and select a heat best suited to your hair type, texture, condition and style. For thin, fine or fragile hair we recommend dropping the temperature right down to 120°. If you have longer, thicker, more coarse hair we'd recommend 210°-230°. Always start on the lowest heat setting and build up to a heat suited to your hair. Ask your stylist or drop us a message for temperature guidance.

Why is the hur.iron slant different to other straighteners?

The hur.iron slant is the original, first-to-market hair straightener that has angled plates so that you can curl and straighten with the same tool. This 2-in-1 hybrid iron was designed with a 30° angle to make 'curling with a straightener' easier, and to get that always-on-trend beachy wave, lived in look. We changed the game, others followed.

Can I offer hur. to my clients in salon?

Absolutely. We have multiple different opportunities for salons, stylists, freelancers and educators to offer hur exclusively to their clients. We aim to be as flexible as possible with our customers. Please register your interest here.

Can I use styling tools on colour treated hair?

On newly coloured hair, heat can sometimes alter the hair colour depending on the colour brand or toner used. Over applying heat, and styling at the wrong temperature for your hair type can sometimes fade colour, or lose it's vibrancy. Always use a heat protector on your hair before styling. For colour treated hair, ask your stylist or the hur. team for a recommended temperature, and test a small section using the hur.tool before doing the entire hair.

How much is shipping?

We offer free next day shipping on all orders over £50 (UK mainland only). Our cut off time for next working day is 2PM Monday-Thursday.

Where is hur HQ based?

We're a UK company, based in the north of England in a place called Yorkshire.

join the #goodhairgang

find your style @hurhairofficial

Follow on instagram >