Sadly, the majority of this packaging ends up in either our oceans or the 'gloomy' landfill - both of which are fast becoming a grave sight. Not cool. We're not going to sit here and do the bare minimum (like other brands within our space). We want to cut down on excess packaging wherever possible. That's why, we want to send our products to you TOTALLY naked to help make a difference.

Our team want to make you feel good about interacting with our brand, for reasons wider than just buying a damn good hur.iron and having mega hair as a result.

Opt for 'send me naked' when you get to checkout, and at no extra cost, you can help us on our mission to pave the way for sustainable change within the hair and beauty industry.


• hur.iron + Style Case + User Guide only
• No fancy packaging
• No added plastic-y stuff
• Totally recyclable, carbon neutral shipping box 

p.s) everything looks better in the nude ;)