discover the

benefits of styling with hur.

Innovative hair styling tools and hair straighteners designed for optimum performance, and ultimate results. Our high-performance hair styling tools deliver immediate results, while keeping your hair's health our #1 priority. Used by industry professionals and celebrity stylists.

exterior variable temperature control

mineral infused ceramic plates

plates that float above the rest

360° swivel cord & stylist hook

30° angled plates


style & safety guarantee

ergonomically designed to tilt 30°.
The pre determined angle of the plates makes the hur.iron slant the perfect tool for curling with a straightener or adding a little volume, movement or texture to any straight look. Styling beachy waves just got easier!

mineral infused ceramic plates.
the minerals that are procured into our plates inject health, by sealing the hair's cuticle and locking in more moisture - leaving you with smoother, shinier, longer-lasting results.


plates that float above the rest.
all hur.iron's feature floating, moving plates that take the pressure out of styling by absorbing any impact or hair anomaly - this allows for finer styling, prevents any breakage or damage to the hair when styling and spreads the heat evenly across the hair.

exterior variable temperature control.
welcome to prescriptive styling: our variable temperature control means you can select a heat best suited to your hair type, condition or style. Tailor your styling regime and protect your hairs health by styling at the correct temperature. Positioned on the exterior on the iron to avoid close contact with the heated plates within the iron.


360° swivel cord & stylist hook.
our 360° rotating swivel cord follows your movement, allowing you to freely style, with the 2.9M cord staying out the way - complete with a stylist hook for ideal storage.

style and safety, guaranteed.
with our out cut-out function and motion sensors, your hur.iron will automatically turn off after 30 minutes of not use. For guaranteed peace of mind and power saving.


before & after
styling with hur.

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