a new angle° changes
everything

introducing the
hur.iron

mineral-infused plates

create smoother, shinier, longer-lasting hair styling results

30° angled
plates

means curling with a straightener just got easier

want healthier hair?

style at a heat best suited to your hair type, style & condition

a new angle° changes
everything

introducing the
hur.iron

mineral-infused plates

create smoother, shinier, longer-lasting hair styling results

30° angled plates

means curling with a straightener just got easier

want healthier hair?

style at a heat best suited to your hair type, style & condition

Free Next Day Delivery

Order before 2pm Mon-Thurs to get your hur.iron by tomorrow [UK mainland orders only].

3 year warranty

By purchasing this product online, you will automatically register for 3 years FREE warranty.

45-day Return Policy

We're confident your going to love your hur.iron, that's why we offer a 45 day return policy and money back guarantee*.

choose your model

classic

hur.iron classic hair straighteners

£129.00

wide

hur.iron wide hair straighteners

£129.00

slant

hur.iron slant hair straighteners

£149.00

discover the benefits of hair styling with hur.

30° angled plate

360° swivel cord

& stylist hook

plates that float

above the rest

exterior variable

temperature control

mineral infused

ceramic plates

style & safety

guaranteed

hair hero
award winner

"A mere five months old and in that time hur. has shaken up the hair tool industry. Not only is it the best new hair tool brand, but it's one to follow in the footsteps of."

Best New Hair Tool Brand

Marie Claire Hair Awards

hair hero
award winner

"A mere five months old and in that time hur. has shaken up the hair tool industry. Not only is it the best new hair tool brand, but it's one to follow in the footsteps of."

Best New Hair Tool Brand

Marie Claire Hair Awards

we've been feaured in

plates that float
above the rest

We've curated a range of hair styling tools that gives you the power, freedom and ability to experiment with your style. Through stylist led innovation and industry professional feedback, our hairstyling tools are designed for optimum performance and ultimate results.

optimum performance.

ultimate results.

Our high-performance hair styling tools deliver immediate results, while keeping your hair's health our #1 priority.

styled by you

send hur. nude

Opt for send me: 'naked' at checkout to help us pave the way for sustainable change within the hair and beauty industry. Your order will come without any fancy packaging and no added plastic-y stuff.

when you shop with hur.
you make a difference.

Your purchase with hur. supports our partner Paperworks offer training and support to young adults with learning, physical and mental health-related disabilities. The trainees at Paperworks construct, pick, pack, ship and manage your order! They are an integral part of our team.

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