About Us

hur.hair is a multi award-winning UK haircare brand fuelled by a passion to challenge the norm and do things a little different, all while in pursuit of achieving ultimate glossy, long-lasting styling results. We deliver a healthier styling experience.


For all hair types

We recognise that every haircare routine is unique, and so should be the heat you style with.

Through stylist led innovation and industry professional feedback, we've curated a range of multi-award-winning professional hair styling tools that are accessible for all hair types, and get proven, long-lasting results without compromising the hair's health.


We represent real people

We don't glamourise unattainable 'perfection'

We're here to represent real people and are making much needed social, ethical and sustainable change within the hair industry.

We take greater responsibility for the way in which we bring our products to market and hope to empower you to make choices you can feel good about so you can look, feel and experience your best self. 

We're turning hairstyling on its head.

We're on a mission

Giving equal opportunity to all

We've been partnered with Paperworks since day dot, and through our partnership, we're able to offer training and support to young adults within our community who have autism, learning difficulties, physical and mental health-related challenges and complex needs (our Trainees).

When you shop with HUR.™ you make a sustained positive impact on some of the more vulnerable in our community.

Come & meet our team


Our partnership with Paperworks won Highly Commended at the Marie Claire Hair Awards 2022 for Best Ethical Initiative.

The aim of Paperworks is to allow our Trainees a chance of gaining the skills to work in any vocational area, building both basic and more specific skills within the workplace. Our Trainees take ownership and pride in the work that they do and are immersed in a variety of different roles such as; pick, pack and dispatch of orders, stock taking, customer enquiries, administrative tasks and more. 

you may have seen us



Hur styling tools were brought to market in March 2021 when salons reopened after covid. Female founded, we felt like bigger brands (in a largely male dominated and operated space) had lost touch with the new age, current generation stylist and hair care advocates.

Like no other haircare brand, hur is partnered with a local social enterprise whereby we offer work opportunity to young adults with learning difficulties, autism and complex needs.

We wanted to bring a great quality product and brand back to the market that represented real people, a brand that took greater responsibility for the way in which we do business, and a brand that was at arms-length for professionals. We're making much needed ethical, environmental and sustainable change within the haircare industry.


Hur hair styling tools are suitable for all hair types thanks to the variable temperature control. Bespoke your styling experience and select a heat best suited to your hair type, texture, condition and style. For thin, fine or fragile hair we recommend dropping the temperature right down to 120°. If you have longer, thicker, more coarse hair we'd recommend 210°-230°. Always start on the lowest heat setting and build up to a heat suited to your hair. Ask your stylist or drop us a message for temperature guidance.


We're a UK company, based in the north of England in a place called Yorkshire.


Brought to market in 2021

"It was really important to me to create a brand that had a bigger social and environmental impact. Having a great product is no longer enough - brands must provide an experience that helps customers feel good about that interaction and empowers them to make better choices. My hope is that in helping our customers take better care of their hair by delivering a healthier styling experience, HUR. can also help make a difference in an industry that still has a long way to go when it comes to social, ethical and environmental standards."

- Lucy Jenkinson [founder]


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