Hair Straighteners

hair straighteners

Welcome to prescriptive styling. Each hur.iron can be tailored specifically for your hair type, style or condition. Used by industry professionals and celebrity stylists for longer-lasting, smoothier, shinier results.

All hur.irons come complete with a FREE Heat Resistant Style Case [worth £20].
FREE Next Day Delivery
Buy now, pay later with KLARNA

45 DAY MONEY BACK GUARANTEE*

We take great pride in the quality of our products and are almost certain you are going to love your hur.tools. If for any reason you wish to return your product, you can do so within 45 days of receipt. No questions asked!

hur.iron features

EXTERIOR VARIABLE TEMPERATURE CONTROL

Select a heat that best suits your hair type, condition and style. 120° - 230°.

HEAT PROTECT TECHNOLOGY

Our heat protect technology continuously monitors the surface temperature of the iron during use to ensure an even spread of heat across the hair at all times

FLOATING, MINERAL INFUSED CERAMIC PLATES

Floating plates absorb any impact or hair anomaly: for damage prevention, anti-breakage and eliminated snagging.

360° SWIVEL CORD & STYLIST HOOK

So you can freely style, and safely store your hur.iron.

KEEPING YOUR HAIR'S HEALTH NO.1 PRIORITY

Through stylist led innovation and industry professional feedback, our hair straighteners have been designed for optimum performance and ultimate results. We're giving you the power, freedom and ability to experiment with your style.

3 YEAR WARRANTY

By purchasing this product online, you will automatically register for 3 years FREE warranty.

FREE UK NEXT DAY DELIVERY

Order before 2pm Mon-Thurs to get your hur.iron by tomorrow [UK mainland orders only].

45-DAY MONEY BACK GUARANTEE

We're confident your going to love your hur.iron, that's why we offer a 45 day return policy with a money back guarantee*.

BUY NOW. PAY LATER.

Split your payment. Make 3 interest free payments of £43 with Klarna. No Hassle. No Fees.

Marie Claire Award Winner 2021
Best New Hair Tool Brand


ergonomically designed to tilt 30°.
The pre determined angle of the plates makes the hur.iron slant the perfect tool for curling with a straightener or adding a little volume, movement or texture to any straight look. Styling beachy waves just got easier!

mineral infused ceramic plates.
the minerals that are procured into our plates inject health, by sealing the hair's cuticle and locking in more moisture - leaving you with smoother, shinier, longer-lasting results.


360° swivel cord & stylist hook.
our 360° rotating swivel cord follows your movement, allowing you to freely style, with the 2.9M cord staying out the way - complete with a stylist hook for ideal storage.

style and safety, guaranteed.
with our out cut-out function and motion sensors, your hur.iron will automatically turn off after 30 minutes of not use. For guaranteed peace of mind and power saving.


plates that float above the rest.
all hur.iron's feature floating, moving plates that take the pressure out of styling by absorbing any impact or hair anomaly - this allows for finer styling, prevents any breakage or damage to the hair when styling and spreads the heat evenly across the hair.

exterior variable temperature control.
welcome to prescriptive styling: our variable temperature control means you can select a heat best suited to your hair type, condition or style. Tailor your styling regime and protect your hairs health by styling at the correct temperature. Positioned on the exterior on the iron to avoid close contact with the heated plates within the iron.

we've been featured in

before & after
styling with hur.